2. In this privacy policy, unless the context requires a different interpretation: 

1. the singular includes the plural and vice versa; 
2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; 
3. a reference to a person includes firms, companies, government entities, trusts and partnerships; 
4. “including” is understood to mean “including without limitation”; 
5. reference to any statutory provision includes any modification or amendment of it; 
6. the headings and sub-headings do not form part of this privacy policy. 

SCOPE OF THIS PRIVACY POLICY 

3. This privacy policy applies only to the actions of Acquire Capital Ventures Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. 

4. For purposes of the applicable Data Protection Laws, Acquire Capital Ventures Ltd is the “data controller”. This means that Acquire Capital Ventures Ltd determines the purposes for which, and the manner in which, your Data is processed. 

DATA COLLECTED 

5. We may collect the following Data, which includes personal Data, from you: 

1. name; 
2. date of birth; 
3. gender; 
4. job title; 
5. profession; 
6. contact Information such as email addresses and telephone numbers; 
7. demographic information such as postcode, preferences and interests; 
8. financial information such as credit / debit card numbers; 
9. IP address (automatically collected); 
10. web browser type and version (automatically collected); 
11. operating system (automatically collected); 
12. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); 
13. in each case, in accordance with this privacy policy. 

HOW WE COLLECT DATA 

6. We collect Data in the following ways: 

1. data is given to us by you; 
2. data is received from other sources; and 
3. data is collected automatically. 

DATA THAT IS GIVEN TO US BY YOU 

7. Acquire Capital Ventures Ltd will collect your Data in a number of ways, for example: 

1. when you contact us through the Website, by telephone, post, e-mail or through any other means; 
2. when you register with us and set up an account to receive our products/services; 
3. when you complete surveys that we use for research purposes (although you are not obliged to respond to them); 
4. when you enter a competition or promotion through a social media channel; 
5. when you make payments to us, through this Website or otherwise; 
6. when you elect to receive marketing communications from us; 
7. when you use our services; 

in each case, in accordance with this privacy policy. 

DATA THAT IS RECEIVED FROM THIRD PARTIES 

8. Acquire Capital Ventures Ltd will receive Data about you from the following third parties: 

1. Banks; 
2. Lenders; 
3. Affiliates; 

DATA THAT IS RECEIVED FROM PUBLICLY AVAILABLE THIRD PARTIES SOURCES 

9. We will receive Data about you from the following publicly available third party sources: 

1. Companies House; 

DATA THAT IS COLLECTED AUTOMATICALLY 

10. To the extent that you access the Website, we will collect your Data automatically, for example: 

1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. 
2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”. 

OUR USE OF DATA 

11. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: 

1. internal record keeping; 
2. improvement of our products / services; 
3. transmission by email of marketing materials that may be of interest to you; 
4. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website; 
5. to consider appropriate next step actions in the funding process; 

in each case, in accordance with this privacy policy. 

12. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). 

13. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in: 

1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. 
2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. 
3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below. 

14. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. 

15. We may use your Data to show you Acquire Capital Ventures Ltd adverts and other content on other websites. If you do not want us to use your data to show you Acquire Capital Ventures Ltd adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below). 

16. Automated decision making is when a computer makes a decision based on information entered into a system without any human involvement, for example an online credit application. Profiling is a form of automated processing which monitors and evaluates such things as a person’s behaviour, location, personal preferences, performance at work or financial situation. You have the right to object to decisions based solely on computer processing and to question the decisions made about you by a computer.  You can have any decisions explained to you and also ask for a person to be involved in the decision making, particularly if the decision has a significant effect on you. You cannot object to automated decision making, including profiling, if: 

• it is required for a contract you have entered into 
• It is required by law, for example fraud or tax evasion monitoring or 
• you have given your explicit consent 

We will ensure that any automated decision making, including profiling, is carried out with appropriate safeguards and procedures to ensure the risk of errors is minimised and decisions are accurate. 

WHO WE SHARE DATA WITH 

17. We may share your Data with the following groups of people for the following reasons: 

• any of our group companies or affiliates – to ensure the proper administration of your website and business; 
• our employees, agents and/or professional advisors – to obtain advice from professional advisers; 
• third party service providers who provide services to us which require the processing of personal data – to help third party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website runs smoothly; 
• third party payment providers who process payments made over the Website – to enable third party payment providers to process user payments and refunds; 
• relevant authorities – to facilitate the detection of crime or the collection of taxes or duties; 
• Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you. The CRAs operating in the UK include CreditKudos, Equifax, Experian and TransUnion. You can contact them to find out what information they hold about you. The information they hold may not be the same so you may wish to contact more than one. The identities of the CRAs, their role also as fraud prevention agencies, the data they hold, the ways in which they use and share personal information, their data retention periods and your data protection rights with the CRAs are explained in more details at the websites below: 
• CreditKudos Limited, 4 Bath Pl, Shoreditch, London, EC2A 3DR or visit www.creditkudos.com/legal/privacy/services 
• Equifax Limited, Customer Service Centre, PO Box 10036, Leicester, LE3 4FS or visit www.equifax.co.uk/crain 
• Experian Limited, Customer Support Centre, PO Box 9000, Nottingham, NG80 7WF or visit www.experian.co.uk/crain 
• TransUnion International UK Limited, One Park Lane, Leeds, LS3 1EP or visit www.transunion.co.uk/crain/crain 

in each case, in accordance with this privacy policy. 

KEEPING DATA SECURE 

18. We will use technical and organisational measures to safeguard your Data, for example: 

1. access to your account is controlled by a password and a user name that is unique to you. 
2. we store your Data on secure servers. 
3. payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology. 

19. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@acquire-capital.co.uk. 

20. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses. 

DATA RETENTION 

21. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy (up to a maximum of 10 years) or until you request that the Data be deleted. 

22. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. 

YOUR RIGHTS 

23. You have the following rights in relation to your Data: 

1. The right to be informed about our processing of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Point 23. 
2. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. 
3. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 
4. Right to erase – the right to request that we delete or remove your Data from our systems. 
5. Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it. 
6. Right to data portability – the right to request that we move, copy or transfer your Data. 
7. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. 
8. Rights relating to automated decision-making and profiling. Please see point 16 re details of this. 

24. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@acquire-capital.co.uk. 

25. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/. 

26. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. 

LINKS TO OTHER WEBSITES 

27. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. 

CHANGES OF BUSINESS OWNERSHIP AND CONTROL 

28. Acquire Capital Ventures Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Acquire Capital Ventures Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us. 

29. We may also disclose Data to a prospective purchaser of our business or any part of it. 

30. In the above instances, we will take steps with the aim of ensuring your privacy is protected. 

COOKIES 

31. This Website may place and access certain Cookies on your computer. Acquire Capital Ventures Ltd uses Cookies to improve your experience of using the Website and to improve our range of services. Acquire Capital Ventures Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. 

32. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. 

33. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Acquire Capital Ventures Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. 

34. This Website may place the following Cookies: